11. Cookies and similar technologies on our own website
We use our own TrustCookies banner on trustcookies.com. Before you make a choice, we use only technologies that are strictly necessary — for example, to deliver and secure the website, to run the bot check on the free scanner, to keep you signed in to your account on app.trustcookies.com, and to remember your cookie choice. We use other technologies only if you consent to the relevant category:
| Category | What it is used for on our website | Runs before consent? |
|---|---|---|
| Necessary | Delivering and securing the website, bot checks, sign-in sessions, remembering your cookie choice | Yes |
| Analytics | Understanding how our website is used (Google Analytics 4 via Google Tag Manager; Microsoft Clarity) | No |
| Marketing (advertising) | Retargeting and measuring our advertising (Google Ads, Meta, LinkedIn), only once we use these tags — section 3.8 | No |
A Global Privacy Control signal is treated as an opt-out of sale and sharing: our advertising tags, once in use, will not run for a browser that sends it. You can change or withdraw your choice at any time using the cookie settings link in the footer of every page.
Cookies and similar technologies we observed
This list comes from a scan of trustcookies.com and app.trustcookies.com with our own scanner on 30 October 2026. Before a choice, and after "Reject all", the scan observed no cookies, only the necessary browser storage listed below. Durations are as observed in the browser and may change when a provider changes its cookies. Third-party providers' own policies govern their cookies.
Necessary (always on)
| Name | Provider | Type | Purpose | Duration |
|---|---|---|---|---|
| tc:(site key):cfg | TrustCookies | Browser storage | A cached copy of our banner settings, so the banner works if loading them fails; no identifier | Until cleared |
| tc:(site key):state | TrustCookies | Browser storage | Your cookie choice and its signed receipt, so we respect it on every page | Until cleared; choices are asked again after 12 months |
| tc:(site key):meter | TrustCookies | Browser storage | A pending count of banner displays for usage metering; no identifier | Until sent |
| tc:(site key):bid | TrustCookies | Browser storage | A random browser ID created when you record a choice, linking it to its consent record | Until cleared |
| cf.turnstile.u | Cloudflare (Turnstile) | Browser storage, free scanner page only | Bot protection for the free scanner | Set by the provider |
| __Secure-tc.session_token | TrustCookies | Cookie, app.trustcookies.com only | Keeps you signed in to your account | 7 days |
Analytics (only if you allow Analytics)
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, ga(ID) | Google Analytics | Distinguishes visitors to measure how our website is used | 13 months |
| _clck | Microsoft Clarity | Stores a visitor ID for usage analytics | 12 months |
| _clsk | Microsoft Clarity | Groups page views into one session | 1 day |
| CLID | Microsoft Clarity (clarity.ms) | Identifies the visitor for heatmaps and session recordings | 12 months |
| SM, MR, ANONCHK | Microsoft Clarity (clarity.ms, c.bing.com) | Session and analytics measurement | Session to 7 days |
| MUID, SRM_B | Microsoft (bing.com, clarity.ms), set when Clarity loads | Identifies a browser across Microsoft services; Microsoft also uses MUID for advertising | About 13 months |
| _cltk | Microsoft Clarity | Session key for Clarity | Browser session |
Marketing (only if you allow Marketing)
None in use at the effective date of our Privacy Policy. If we add advertising tags, we will list them here first (Privacy Policy, section 3.8).